Food company Heinz—you know, the one with the ketchup—has entered the cleaning category with the launch of Heinz All Natural Cleaning Vinegar. This new vinegar is 20% stronger than traditional distilled white vinegar, making it an optimal formula for safe and effective cleaning throughout the home, according to the Pittsburgh-based company. The move clearly taps into two trends in the household care sector: the popularity of natural products and thrifty homeowners making their own cleaning ...